e.l.f. stands for Eyes Lips and Face. This brand is one of my all-time favorite makeup brands because it’s vegan (mostly), doesn’t test on animals, cheap, and is great quality. Usually, that’s a very hard combination to find.
I’ve been using e.l.f. products for years and they just keep getting better in quality and selection. They’re always coming out with something new and expanding their collections. Below I’ve listed my top 5 favorite e.l.f. products, some that I’ve been using for years and others only more recently.